Designer Cameron Zotter froze upper-case letters and photographed them as they melted.
In his personal typographic experiment using ice, Zotter allowed the letterforms to evolve into unexpected shapes—without determining the final outcome.
‘Ice Typography’ revealed to Zotter how the font weight changed and gave the characters new identities, based on different states.
A must see for all those into Typography, Design, Advertising, etc.
Photocopied hand typography - (I’ll be back with ‘Awesome!’)
(via curiositycounts)